Oh, hi.

After years of leading brand strategy in ad agencies, here's what I know for sure: the most consistent industry-agnostic trend among organizations = all business problems lead back to people problems.

Marketing, sound business strategy, technology or operations won’t outweigh the power of your culture. Your culture, after all, will eat your strategy for breakfast. It’s your people that will make/break your best laid plans.

Good leaders understand how to get the right kinds of people data to make predictions about those plans. Whether diagnosing the health of your organizational culture, engagement levels, or individual job fit—strong leaders also understand that closing the gaps the data reveals requires new skills and behaviors.

That’s why I’m on a mission to make work better.

My favorite clients to work with: Proactive, people-first leaders, who understand that people data is a catalyst for individual and organizational change

What I love to talk/write about: The power of self-awareness—the #1 leadership competency; managing your energy and not your time; why good managers fail and how to fix it; how to vet an assessment tool; change; branding from the inside out; how to move from what’s wrong to what matters.

We should connect if: You have a killer plan, but no way to predict whether your teams will get on board; if you’re hiring “blind” without pre-hire job-related people data to help you assess fit; if you want to boost your effectiveness as a leader; if you want data/insight around your current organizational state; how to construct a brand that's authentic and lasting

Email me: mhaskett@advisausa.com